BCM 55500

Construction Leadership And Marketing

Analysis of organizational leadership at the executive level. The goals of this course are to introduce and stimulate thought and discussion of leadership theories, characteristics and behaviors of successful leaders, contextual factors affecting leader effectiveness, dynamics of leader-follower relationships, communication, decision-making and contemporary challenges confronting organizational leaders as well as marketing theory, marketing vs. business development, the marketing process, and an introduction to a construction marketing dashboard. BCM graduate students may register for this course without written department or instructor approval. Non-BCM students must obtain written department approval prior to registration.

Credit Hours: 




West Lafayette