TLI 34300

Technical and Service Selling

A study of sales models and techniques for technical and service sales in business to business environments, including development of channel relationships, long-term sales agreements, customer relationship management efforts, total cost of ownership tools and complex sales presentations. Covers critical sales skills such as e-economy sales and marketing, lead management, building credibility, consultative selling, ethical negotiations, and sustainable product management.

Credit Hours: 

3

Department: 

Location: 

West Lafayette

College of Technology transform into Purdue Polytechnic