Video Marketing Course


Learn to Create Your Own Social Media Campaign

Want to learn how to create your own video campaign for your business or organization? Join us for this immersive class!

Dates:
Summer I Session
May 15-June 26 • 2:00 -4:45 PM • Tues, Weds & Thurs
Purdue Polytechnic Richmond • Tom Raper Building, Room 224

The Course:
CGT 346: "Digital Video and Audio"

Course Description:
This course examines how to create videos with audio soundtracks to develop rich content for use in social media marketing, and how to draft a social media marketing strategy for an organization or business.

In this course we will learn how to use digital technologies to create video and audio to be used in social media campaigns and websites. Students will learn to identify the target audience for a business or organization, and how to craft messaging to reach that demographic.

Storyboarding and script-writing will be covered, as well as the basics of how to shoot video using DSLR cameras then bring that footage into video editing software for post-production. Students will also learn how to assess the best times and which platforms to post the media to target the right audience.

At the end of the course students will have developed products and strategy for a video marketing campaign crafted to optimize social media marketing opportunities.

In this course, each student will learn:

• Shooting and editing videos for online use

• Producing soundtracks for video and website use

• Creating special effects

• Basics of social media marketing and how to make your content go viral

Software used: Adobe Premiere, After Effects, Photoshop and Audition

Learning Outcomes:

Upon successful completion of the course, students will know how to:

• Clearly define a concept for production through the use of scripts and storyboards

• Use lighting, composition, and other cinematography skills

• Use video and sound editing software to produce titles, special effects and soundtracks

• Produce a final, professional-quality digital video that demonstrates the skills needed in today’s digital media environment

• Plan a social media campaign to distribute the video

 

Open to the Community

Want to join us? As a non-degree seeking student, you'll need apply online.

How to Apply

  1.    Go to this link: http://admissions.purdue.edu/apply/apply.php  
  2. Click “Non-Degree Application (for West Lafayette campus and Purdue Polytechnic Statewide locations)” and APPLY NOW
  3. Create account and login.
  4. Under Program of Study Options choose Richmond – Organizational Leadership CERT for Major/Program of Study
  5. Review, Sign, Submit application.

 

Current students - talk to your advisor.

 

I want to learn more - please contact me.

To participate, you must apply by April 30, 2017. Fill out the form below and we'll be in touch with details and answer any questions you might have, or call Christy Tollett: (765) 973-8328 or Katelyn Todd: (765) 973-8373.

Fill out my online form.