Technical And Service Selling
Credit Hours: 3.00. A study of sales models and techniques for technical and service sales in business to business environments, including development of channel relationships, long-term sales agreements, customer relationship management efforts, total cost of ownership tools and complex sales presentations. Covers critical sales skills such as e-economy sales and marketing, lead management, building credibility, consultative selling, ethical negotiations, and sustainable product management. Typically offered Fall Spring Summer.
This course is offered by the Department of Technology Leadership and Innovation