Technical And Service Selling
Credit Hours: 3.00. A study of sales models and techniques for technical and service sales in business-to-business environments, including development of channel relationships, long-term sales agreements, customer relationship management efforts, total cost of ownership tools and complex sales presentations. Covers critical sales skills such as e-economy sales and marketing, lead management, building credibility, consultative selling, ethical negotiations, and sustainable product management.
This course is offered by the School of Engineering Technology