Students develop gamified MBA program for business schools

Two Purdue graduate students are developing a gamified MBA program that teaches business concepts in an immersive, fantasy environment. The software platform aims to provide a more engaging, integrated, bite-sized alternative to traditional MBA courses.

Arun S. Bharadwaj, an MBA student in Purdue's Krannert School of Management, and Jiaqi Wang, a graduate student in computer graphics technology in the Purdue Polytechnic Institute, developed the platform, MBAville. MBAville's first game, Project Quant, teaches accounting, analytics and economics in a pizzeria setting.

Bharadwaj said that traditional and online classrooms can be ineffective at engaging students.

"Gamified systems are already being used by many companies for cybersecurity, improving customer engagement and goal tracking. Project Quant's bite sized courseware, interactive decision-making and gamified environment could provide students and professors a much better platform for learning and engagement,” Bharadwaj said.

Read the full release from Purdue University.