Because color is such an essential part of our identity, Purdue’s Office of Marketing and Media developed color palettes that support the University’s core gold and black colors for all materials produced at the University. The Primary Palette includes Boilermaker Gold and Smokestack Black. There are two palettes of supporting colors:

  • Gold-Supporting Palette: Aged, Rush, Field and Dust comprise an expanded range of gold-inspired colors
  • Black-Supporting Palette: Steel, Cool Gray, Railway Gray and Steam are a range of black-inspired tones to provide support and flexibility

See Marketing and Media’s Color Palette page for additional information about using core and supporting colors, including Pantone numbers, CMYK formulas, RGB values and hex codes for each color for both print and digital projects.