Fonts

Purdue University’s Office of Marketing and Media uses fonts including Acumin Pro, United Sans and Source Serif Pro in the University’s brand toolkit.

For installation on University-owned computers, you may download United Sans from the Purdue Community Hub. Acumin Pro and Source Serif Pro may be activated by any user with an Adobe Creative Cloud account; use the Creative Cloud application provided with your installation of Adobe Creative Cloud software (such as Photoshop, InDesign, Illustrator, etc.).

When licensed fonts are not available, specific substitutes are suggested:

  • Use Franklin Gothic as a substitute for Acumin Pro.
  • Impact is the substitute for United Sans.
  • Georgia is the substitute for Source Serif Pro.

See Marketing and Media’s brand style guide for additional information about font availability and usage.​