Brand Strategy

Purdue Polytechnic’s Brand Strategy

All information on the Purdue Polytechnic brand is designed to provide a blueprint for all college stakeholders to build and maintain our identity across platforms and contexts. Our main priorities in this regard are clarity, consistency, and relevance to our varied audiences.

The Polytechnic Brand Vision

Our brand strategy will drive these three goals:

1. Strengthen and clarify our identity: Purdue Polytechnic has many decades of academic pedigree. Our brand will emphasize these defining achievements, and will provide clear statements on who we are regardless of changing names and labels.
2. Spread the word: Our brand will build awareness of all the most important activities from our world-class students, faculty and staff. This is not only to celebrate Purdue Polytechnic’s persistent pursuit of excellence, but also to provide relevant information to increase participation across all college events.
3. Drive engagement: Our brand will bring in newcomers—whether curious students, researchers looking to collaborate, or something beyond. Purdue Polytechnic should pursue the future, not just maintain the status quo. To do this, we must grow.

Purdue Polytechnic: The Audiences

Purdue Polytechnic’s brand is shaped by the diverse audiences we serve, each with unique motivations, values, and expectations. Understanding these groups helps us create meaningful messaging that resonates and strengthens our impact. Learn more about our audiences here.

Core Brand Pillars

The Purdue Polytechnic brand is built on six core pillars that differentiate us:

• Innovation and Technology: Our programs and facilities are on the cutting edge of technological advancement.
• Applied Learning: Students engage directly with real-world projects and industry-relevant challenges. Students who want to work with tech, but don’t want to stop working “in the real world” are drawn to Polytechnic programs.
• Industry Ready, Day One: Our graduates don't just walk away with theoretical knowledge—they enter the workforce equipped with hands-on experience. Through active, project-based learning, students gain the practical skills and real-world problem-solving abilities that make them ready to contribute from the moment they graduate.
• Collaboration with Industry: We work closely with industry partners to ensure our students are prepared for the workforce. Our academic departments collaborate directly with industry advisory boards to make sure our curriculum is relevant, current, and inspired by use-cases in real scenarios.
• Global Impact: Our programs and research drive global progress in critical fields like cybersecurity, advanced manufacturing, and aviation. We even work with university partners (e.g. in Germany, Peru, Spain and beyond) on delivering futuristic curriculum that will create the globalized industries of tomorrow.
• Student Success: Our commitment to every student’s personal and professional growth is central to our mission. Between dedicated student success coordinators and teams dedicated to recruitment, retention efforts, and even diversity in student life, Purdue Polytechnic has staff designed to nurture each student’s excellence throughout their time at Purdue.