Polytechnic Voice

This guide is provided to help members of our community to find the right words to describe the Purdue Polytechnic Institute and what makes us unique. See the following sections of the website for complete information (and language to copy) on these topics:

Purdue Editorial Style Guide & Brand Voice

As one of Purdue’s 10 academic colleges, our messaging should be consistent with the Purdue University editorial style guide and brand voice guide. We also follow the Associated Press Stylebook. (See complete information at Purdue University’s Office of Marketing and Media at brand.purdue.edu.)

Naming Language

check For the first instance in text or conversation, refer to the college as the Purdue Polytechnic Institute or Purdue University’s Polytechnic Institute. Subsequent references may employ a shortened version.
check Shortened references to the college: Purdue Polytechnic, the Polytechnic, and (as an adjective) Polytechnic (e.g. “the Polytechnic curriculum“ or “Purdue Polytechnic‘s curriculum,” but not “Polytechnic’s curriculum”).
check Shortened references to our locations outside of West Lafayette: Purdue Polytechnic [City], e.g. Purdue Polytechnic Anderson, Purdue Polytechnic New Albany
strike Avoid referring to the college as PPI. The acronym already has numerous worldwide definitions.

Here’s a shortened version of our boilerplate text which incorporates examples of the above. As a noun:

The Purdue Polytechnic Institute is one of 10 academic colleges at Purdue University, offering undergraduate and graduate degrees in aviation, computing, construction management, engineering technology, technology leadership, and technology education. In addition to Purdue University’s main campus in West Lafayette, Indiana, Purdue Polytechnic offers select degree programs in nine Indiana communities.

As an adjective:

The Polytechnic learning experience is designed to produce graduates who not only have deep technical knowledge and applied skills in their chosen discipline, but also possess problem-solving, critical thinking, communications, and leadership skills sought by industries and communities. Polytechnic graduates are uniquely qualified for technology-driven careers.