Nathalie Duval-Couetil is a Professor in the Department of Technology Leadership and Innovation at Purdue University, and the director of University Entrepreneurship Education Initiatives (Office of the Provost / Burton D. Morgan Center for Entrepreneurship). She is responsible for the launch and development of the Certificate in Entrepreneurship and Innovation, a university-wide program enrolling over 2000 students per year. Through her leadership, the program has won the Excellence in Entrepreneurship Education Model Program Award from the United States Association for Small Business and Entrepreneurship, the Deshpande Award for Excellence in Curriculum Innovation in Entrepreneurship, and became ranked among the Princeton Top 25 Undergraduate Entrepreneurship Programs. Prior to her work in academia, Nathalie spent several years in the field of market research and business strategy consulting in Europe and the United States with Booz Allen and Hamilton and Data and Strategies Group. She received a BA from the University of Massachusetts at Amherst, an MBA from Babson College, and MS and PhD degrees from Purdue University.
Select Publications (see Google Scholar: https://scholar.google.com/citations?user=mzC7JwQAAAAJ&hl=en)
Duval-Couetil, N., Wang, Y, Epstein, A. (2025). Bridging the Intention-Behavior Gap in Academic Entrepreneurship: The Impact of Training on Faculty and Graduate Student Researchers. Journal of Small Business and Enterprise Development.
Yi, S. & Duval-Couetil, N. (2022). Standards for evaluating impact in entrepreneurship education research: Using a descriptive validity framework to enhance methodological rigor and transparency. Entrepreneurship Theory and Practice, 46(6), 1685–1716.
Duval-Couetil, N., Huang-Saad, A. & Wheadon, M. (2020). Training Faculty in Entrepreneurship and Innovation: An Evaluation of the National Science Foundation Innovation-Corps™ Program. Entrepreneurship Education and Pedagogy. 4(4) 583-608.
Duval-Couetil, N., Ladisch, M., & Yi, S. (2020). Addressing academic researcher priorities through science and technology entrepreneurship education. The Journal of Technology Transfer, 46(2), 288-318.
Wheadon, M. & Duval-Couetil, N. (2019). Token entrepreneurs: A review of gender, capital, and context in technology entrepreneurship. International Journal of Entrepreneurship Behavior and Research, 31(3-4), 308-336.
Wheadon, M. & Duval-Couetil, N. (2019). The gendering of entrepreneurship on reality television. Journal of Small Business Management. 57(4), 1676-1697.
Yi, S., Duval-Couetil, N. (2018). What drives engineering students to be entrepreneurial?: Validation of an entrepreneurial motivation scale for engineering students. Journal of Engineering Education. 107(2), 91-317.
Wheadon, M. & Duval-Couetil, N. (2017). Entrepreneuring gender diversity in entrepreneurship through critical theory and reflexivity. International Journal of Gender and Entrepreneurship. 9(2), 188-202.
Duval-Couetil, N. (2013). Assessing entrepreneurship education programs: Challenges and approaches. Journal of Small Business Management, 51(3), 394-409.
