Purdue Polytechnic students recently embarked on an immersive study abroad experience, "The Commerce of Cars in Central Europe: From Creation to Cargo," led by Jim Tanoos, a clinical associate professor in Purdue’s college for technology disciplines. The Maymester program took students through the heart of Germany's luxury automobile industry and into the logistical hub of the Netherlands, offering firsthand insights into global supply chains, smart manufacturing and intercultural business practices.
Tanoos reported that the itinerary was designed to mirror the journey of a high-end vehicle, from its German manufacturing origins to its global export. Students delved into themes including Industry 4.0, innovative process techniques, international business and the global logistics inherent in producing and transporting luxury automobiles. "Cultural awareness and global organizational success are directly linked,” Tanoos said. “Firsthand experiences in adapting to other cultures will facilitate the success of future Indiana employees in today’s global economy."
A key learning objective involved students navigating complex European public transportation systems—trains, trams, subways and even water taxis—independently. "Opportunities to develop these vital skills are part of the requirements," Tanoos wrote, explaining that this experiential learning empowers students with "a newfound freedom of international mobility." He posed the question, "How can someone majoring in supply chain management be expected to expertly move a product around the world when they have never moved themselves in the world?"
Students observed the production processes at renowned German automobile factories, including Mercedes-Benz and Porsche, and learned how political conditions and free trade have historically shaped the region's robust economies.
The trip also featured inspiring interactions with Purdue alumni facilitated by the Purdue Alumni Association. Students met with Pavi Ravi, a two-time Purdue alumnus and aeronautical engineer in Munich, and Sandy Rathod, a three-time Purdue alumna, global entrepreneur, and higher education instructor in the Netherlands. "Our time with them was truly a highlight of the trip, as Purdue’s global footprint was nowhere better represented," Tanoos shared.
Educational immersion continued with a collaborative workshop where Purdue students worked alongside MBA students from the Munich University of Applied Sciences. They tackled a case study on implementing AI in procurement for Indian Railways, considering cultural differences in Germany, the U.S. and India.
In the Netherlands, the focus shifted to the Dutch culture of supply chains and logistics, particularly the operations of the city of Rotterdam’s port, which is the largest in Europe. Students toured container terminals and learned about the port's innovations in automation and sustainability, including its goal to be emissions-free by 2035. The Dutch emphasis on cycling was also experienced firsthand with a port tour by bicycle.
Beyond the formal itinerary, students explored cultural landmarks, including the Allianz Arena in Munich, the windmills of Kinderdijk and the Anne Frank House in Amsterdam, further enriching their understanding of the region’s culture and history.
Professor Tanoos concluded that the trip provided invaluable insights into the interconnected economies and cultures of Germany and the Netherlands, highlighting that "American organizations and the U.S. economy stand to gain from learning about the knowledge, wherewithal, cultural competency, and efficient global automobile supply chains that Central Europeans have long mastered."
He also extended special thanks to Dr. Tho Le for co-leading the trip, noting Dr. Le's "collegiality, precise nature, and positive outlook."
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