Shape the future of how people experience digital and built environments through design, visualization, and technology. This pathway blends architectural visualization, 3D modeling, and virtual/augmented reality (VR/AR) to help students master the tools used in design, construction, entertainment, and beyond. You’ll learn to create photorealistic renderings, interactive simulations, and immersive experiences that bring ideas to life—from building layouts and product prototypes to themed attractions and digital storytelling.
With growing demand for visualization and XR specialists across architecture, real estate, and creative media, graduates of this program stand out as innovative problem-solvers who combine technical precision with artistic vision. At Purdue Polytechnic, you’ll gain the design fluency, technical depth, and hands-on studio experience to become a leader in the rapidly expanding world of immersive design.
Advantages of this Pathway
- Unlike a traditional BS in Visual Communications, this pathway blends technical visualization tools, construction/design systems, and leadership.
- Emphasizes applied studio/lab work, cross-department collaboration, and transfer-friendly 2+2 alignment.
- Prepares graduates for a growing number of central Indiana jobs and positions them for high-demand roles.
