Fall 2017 PLM Meeting

2017 Fall Meeting

October 19th 8:00 AM to 5:00 PM

Location: Indiana Manufacturing Institute


The Role of PLM Methodology and Technologies in Enabling the Transition to IIoT

8:00 – 8:30 am

Continental Breakfast and Registration

8:30 – 8:45 am

Welcome, PLM Center Updates, and Meeting Overview

Nathan Hartman – Professor, Computer Graphics Technology and Director, Product Lifecycle Management Center

Download the presentation (PDF)

8:45 – 9:15 am

Opening Presentation

Stephen Laaper – Principal and Lead for Digital Supply Networks, Deloitte

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In today’s fast-paced supply chain, the speed at which executives must make decisions, utilizing vast amounts of data, is rapidly accelerating. The combination of speed, data, and new technologies are collapsing the supply chain, turning what has traditionally been a linear and siloed process into a dynamic Digital Supply Network.


We will explore how companies can capitalize on Digital Supply Networks, including ways to:

  • Make sense of the increasing complex landscape of technologies

  • Understand Implications of IoT & PLM

  • Prepare for key challenges that lie ahead

9:15 – 10:15 am

Panel 1: IIoT and the Role of PLM Tools and Methodologies


Moderator: Nathan Hartman

Conrad Leiva – VP Product Strategy and Alliances, iBASEt

Mike Nicholas – Manufacturing Programs, Microsoft

Jeff Gleeson – Senior Manager Manufacturing Systems, Lockheed Martin


This panel will focus on the technology and process intersections of IIoT and PLM, viewed from different perspectives.  Goal is for an extended discussion on how PLM tools and methods will be required to fully realize, or not, benefits from IIoT enabled products and processes, as well as how IIoT tools can help PLM realize its unfulfilled promises.

10:15 – 10:45 am

Networking Break

10:45 – 11:45 am

Panel 2: Developing an IIoT Enabled Workforce


Moderator: Nathan Hartman

Vearl Turnpaugh – Associate VP Applied Engineering/Technical Education, Ivy Tech Community College

Dr. Robert L. Nida – Director, Indiana Next-generation Manufacturing Competitiveness Center (IN-MaC)

James Greenan – Professor, Career and Technical Education


This panel is motivated by the emergence of Industry 4.0 and the increasing workforce development efforts across many manufacturing sectors. In addition, the acknowledgement that current technical curricula will need to be revamped and new curricula developed to accommodate such a fundamental change to manufactured products and processes.  What are the new knowledge, skills, and abilities needed?  What degree programs and career positions are most affected?

11:45 am – 12:30 pm

Presentation 1: Lockheed Martin and the Digital Tapestry

Jeff Gleeson – Senior Manager Manufacturing Systems, Lockheed Martin

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12:30 – 1:30 pm

Lunch and Networking

1:30 – 2:15 pm

Presentation 2: Rockwell Automation

Dave Vasko – Director of Advanced Technology, Rockwell Automation

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Abstract: Motivation and obstacles to digital transformations. Rockwell Automation’s journey to a digital transformation.  How we are helping our customers with their journey. Why skills are critical to digital transformations.

2:15 – 2:45 pm

Networking Break

2:45 – 3:30 pm

Presentation 3: PLM and IIoT – An Interconnected View

Mike Nicholas and Irina Petrakova-Otto – Manufacturing Programs, Microsoft

IIoT implementations will require systems interoperability, the ability guarantee real-time control and predictability when potentially thousands of devices communicate simultaneously, and the ability to prevent malicious seizure of highly networked production systems and products.  The manufacturing industry has encountered this scenario for decades as they developed various products and other networked systems-of-systems.  What lessons can be learned as they work to integrate PLM and IIoT systems?

3:30 – 4:15 pm

Presentation 4: iBASEt  "What Does the Digital Thread Look Like? – Today and Tomorrow"

Conrad Leiva – VP Product Strategy and Alliances, iBASEt

​​Download the presentation (PDF)

The Digital Thread refers to the communication framework that allows a connected data flow and integrated view of the asset’s data throughout its lifecycle across traditionally siloed functional perspectives. The digital thread concept raises the bar for delivering “the right information to the right place at the right time”. What does the Digital Thread look like today between Engineering and downstream systems like Production and Maintenance Operations? We will discuss this topic with examples of processes enabled 3D models throughout the product lifecycle including 3D illustrated instructions, automated inspection, and augmented reality.

4:15 – 4:30 pm

Summary and Closing Remarks

Nathan Hartman – Professor, Computer Graphics Technology and Director, Product Lifecycle Management Center


Speaker Biographies:

James P. Greenan

James P. Greenan

Professor and Chair, Career and Technical Education,  

Purdue University

Research experience and expertise: Quantitative methods and program evaluation

Teaching expertise and expertise includes research and evaluation methods, instructional methods, generalizable skills instruction, and curriculum development

Past Editor of the Journal of Career and Technical Education Research

Published extensively in the premier refereed CTE and other journals

Director, Leadership Development Programs in Advanced Manufacturing Education, Career Education, Career Pathways, Generalizable Skills Instruction,

Special Needs Education, and Work-Based Learning

Director, (Teacher in) Business and Industry Internship Program

Programs of Research: Generalizable Skills Instruction, Special Needs Learners in CTE programs and the workforce

Major professor for or served on multiple master’s and doctoral committees


Stephen Laaper

Stephen LaaperStephen is a Principal in Deloitte Consulting’s Strategy & Operations practice where he brings two decades of industry and consulting experience with a broad range of clients across pharmaceutical, medical technology, consumer products, and automotive industries.

He serves clients in the journey of advancing their end-to-end supply network and manufacturing capabilities through rapidly advancing digital technologies, including advanced analytical methods, robotics, additive manufacturing, and industrial applications of the Internet of things.

Stephen has a passion for novel manufacturing techniques, connecting the logical and physical world, and leveraging digital opportunities across the enterprise to connect companies to their customers and patients.

He has earned his bachelor’s degree in Mechanical Engineering Technology and Computer Technology from Purdue University and an MBA from Northwestern Kellogg School of Management.




Conrad Leiva

Conrad LeivaConrad Leiva is VP Product Strategy and Alliances at iBASEt (www.ibaset.com). Conrad consults many Aerospace & Defense companies on how to streamline the paperwork and information flow among Engineering, Planning, Inventory, Quality, Production, Services, and Supply Chain disciplines. Recently, his work has focused on manufacturing intelligence, smart manufacturing, IIoT, and the digital thread between engineering, business, and manufacturing systems working with PLM, ERP, and Automation partners. Conrad is also Chairman of the Smart Manufacturing Working Group at MESA International (www.mesa.org).





Mike Nicholas  

Mike NicholasDirector of Manufacturing Programs for Microsoft. In this role, Mike develops global strategy and solutions for Microsoft Services for the Manufacturing Industry team. The Manufacturing team is focused on providing the technology solutions and services, infrastructure and robust security offerings that allow manufacturers to transform with digital capabilities that drive bottom-line impact. Recently, Mike partnered with a leading professional services firm to develop a Digital Capability Center at Digital Manufacturing and Design Innovation Institute (DMDII) to the showcase the impact of Digital Manufacturing and provide training across the entire value chain.

Mike’s career at Microsoft started as the founding member of the Business Strategy Consulting group that partnered with executive leadership of Fortune 500 companies taking them beyond traditional analysis by using practices focused on maximizing profitability of existing and emerging businesses. He led a 16-month engagement with a leading Automotive OEM by working with the CEO and senior business leadership teams to develop and implement new business and technology strategies. Mike also was the senior member of the Adoption and Change Management Global Practice responsible for leading employee-based technology adoption programs that translate into tangible ROI from their Microsoft investment.

Prior to Microsoft, Mike worked at Cisco Systems as a member of the Internet Business Solutions Group responsible for helping customers realize the benefits of technology, networking and new business models. His professional career started as a Chemist with Lilly Industries as the leading scientist on a research team responsible for the development of automotive coatings.

He has an undergraduate degree in Chemistry from the University of Michigan, an M.B.A from Northwestern University’s Kellogg School of Management and a Masters of Engineering Management from Northwestern University’s Robert R. McCormick School of Engineering and Applied Science.


Robert L. Nida

Robert L. NIDA


A Senior Level Executive/Educator with results oriented experience leading multiple P & L manufacturing business units with recent assignments in the automotive and commercial trailer industries. Extensive experience has been achieved in public and privately held companies including domestic and international joint ventures assignments. Previous assignments have been held in all areas of Human Resources, Continuous Improvement, Quality, Research Technology, and P&L Operations. Each role increased the passion to become an educator/consultant with emphasis on Organizational Behavior, Cultural Transformation, and Human Capital Development to drive value creation with specific accomplishments.





Irina Petrakova-Otto

Irina Petrakova0OttoIrina joins Microsoft from GE Digital, where she was part of Executive Architect Leadership Program. During her time at GE, she held various roles. She was a Chief Architect at GE Transportation, where she drove technical strategy and architecture for Rail Connect 360. She worked with customers like BNSF, CSX and NS to identify digital transformation strategy centered around network optimization, asset management and business operation optimization. She also was a Head of Architecture and Engineering for GE Oil & Gas. She was responsible for defining and delivering Intelligent Pipeline Solutions, a breakthrough solution for LNG pipeline management. Her last role at GE was Global Leadership Program Executive. She designed and managed a new generation of the technical leadership programs that focusing on developing next generation of leaders with growth mindset and can do anything culture. She managed 100+ people across the world.

Prior to GE, Irina was at Slalom Consulting as Principal Architect, leading Microsoft Practice. She was responsible for customers in Defense, Pharma and Healthcare industries. She specialized in cloud migration and data management.

She also has experience working in Healthcare and Entertainment industry.

As Digital Win Room Digital Advisor Irina will be working with customers to define and deliver Digital Transformation Journey with focus on Digital Twin.




David A. Vasko                             

David A. VaskoDirector Advanced Technology

Strategic Development

Rockwell Automation

David A. Vasko is director of Advanced Technology at Rockwell Automation. He is responsible for applied R&D and Global Product Standards and Regulations within Rockwell.   He is responsible for developing and managing technology to enable the future generation of Rockwell Automation’s industrial automation products.

David is a member of the NIST VCAT (Visiting Committee on Advanced Technology). He is on the boards of the Smart Manufacturing Leadership Coalition (SMLC) the Milwaukee Institute, He is a member of the Wisconsin Technical Council, the US National Committee and serves on Technical Advisory Groups in the US National Committee for industrial control and communications.  He serves in leadership positions within the IEC and is a member of the IEC Strategic Evaluation Group (SEG7) focused on Smart Manufacturing and Industrie 4.0, the Industrial Internet of Things.  He is a senior member of the IEEE. 

He has authored 20 papers, contributed to 3 books and holds 50 US patents, in industrial communications, distributed control, agent technology and functional safety. He was recognized as Rockwell Automation’s Engineer of the Year in 2005 for his contribution to the development of a CIP Safety communication protocol.

About Rockwell Automation

Rockwell Automation (NYSE: ROK), is a leading global provider of automation, power, control, and information solutions that help manufacturers achieve a competitive advantage in their businesses. Headquartered in Milwaukee, Wis., U.S.A., the company employs about 22,000 people serving customers in more than 80 countries.